• ICICI Bank announced partnership with ‘Amazon Pay’ to launch a co-branded credit card, ‘Amazon Pay ICICI Bank Credit Card’.
• This co-branded card is available on Visa platform.
• This move is expected to help significantly expand the credit card customer base for the bank.
• This will make online shopping more affordable and provide the best value to Amazon Pay customers.
• To begin with, this co-branded card is being offered on invitation to lakhs of ICICI Bank customers who use the Amazon.in app.
• The select customers will be able to see their invite on the Amazon app.
• They can apply for the card immediately to get a ready-to-use digital card instantly, in a completely digital and paperless manner.
• Using the digital card, customers can immediately start shopping online, without having to wait for the physical card to arrive.
• The physical card is also sent to the customer by the bank within a few days.
• Over the coming months, the ‘Amazon Pay ICICI Bank Credit Card’ programme will also be extended to other customers.
Mains Paper 3: Economic Development
Prelims level: E technology
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