ICICI Bank launched co-branded credit card with Amazon pay

• ICICI Bank announced partnership with ‘Amazon Pay’ to launch a co-branded credit card, ‘Amazon Pay ICICI Bank Credit Card’.

• This co-branded card is available on Visa platform.

• This move is expected to help significantly expand the credit card customer base for the bank.

• This will make online shopping more affordable and provide the best value to Amazon Pay customers.

Key highlights

• To begin with, this co-branded card is being offered on invitation to lakhs of ICICI Bank customers who use the Amazon.in app.

• The select customers will be able to see their invite on the Amazon app.

• They can apply for the card immediately to get a ready-to-use digital card instantly, in a completely digital and paperless manner.

• Using the digital card, customers can immediately start shopping online, without having to wait for the physical card to arrive.

• The physical card is also sent to the customer by the bank within a few days.

• Over the coming months, the ‘Amazon Pay ICICI Bank Credit Card’ programme will also be extended to other customers.

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